MHB WEEKLY: By the students, for the world

Speaker Series: Brian Kushnir | April 29, 2011

Each Friday, the MHB program hosts an industry pro with insight into career opportunities, marketplace trends and new ideas who engages students for two hours of class time. On April 8th, 2011, the speaker series featured Mr. Brian Kushnir, the executive vice president and managing director of Added Value, a market research firm located in Los Angeles.

Mr. Kushnir provided an expansive and penetratingly informative view of market research, which he has been involved in professionally since graduating from the University of California in San Diego. His previous positions in the industry have included research management at Infoplan, strategy at McCann-Erickson Japan, consumer research at Gateway Japan and directive planning at BBDO Japan. He has lived and worked in Tokyo, so his expertise spans diverse consumer segments as well as cultural populations — a continuing influence on his job at Added Value, which has branched into international territories including Asia following its domestic success.

Mr. Kushnir examined the Added Value approach to market research, which goes beyond simple statistical analysis by providing consultative suggestions to its clients. Its ideas have inspired campaigns for Audi, Yamaha, Advil, Virgin and Levi’s, and it maintains a socially-active and environmentally-friendly workplace both here and abroad. He navigated the evolution from entry-level employment to management within the market research industry, which provided students with a model for future planning and relative expectations. Ultimately, Mr. Kushnir showed how personal pursuits — like his own passions for international relations and the Japanese language — can be effectively incorporated into a full-time career.

Continue reading for more on Mr. Kushnir, as well as his social media profile.

You can find a short biography about Mr. Kushnir in the business world here. His Twitter account, where he frequently posts news on industry trends, can be found here. His LinkedIn profile can be found here.



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