MHB WEEKLY: By the students, for the world

Mind Game Music | October 5, 2010

Some folks love jingles and others hate them, but one thing is clear: once you hear them, they’re almost impossible to get out of your head. There’s even a cult of jingles on the web, growing faster than you can say “five dollar footlong”: check out Top Ten lists from FOXNews, Quality Logo, and TV Party for some great lists of ad music.

But why do jingles have such control over consumer behavior: is it because they’re incessant, is it because this country loves music, or is it simply because they make products easier to recall? Head over to Syncrat for an article entitled “Psychological Marketing with Music,” which suggests some theories behind the power of the jingle. And, if you can spare a minute, try to say this five times in a row:


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    Established in 2009 at USC, the Master's of Science in Human Behavior is designed to equip students with knowledge of consumer psychology, social media and market analysis skills. This is our blog. Subscribe

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