MHB WEEKLY: By the students, for the world

Mind Game Music | October 5, 2010

Some folks love jingles and others hate them, but one thing is clear: once you hear them, they’re almost impossible to get out of your head. There’s even a cult of jingles on the web, growing faster than you can say “five dollar footlong”: check out Top Ten lists from FOXNews, Quality Logo, and TV Party for some great lists of ad music.

But why do jingles have such control over consumer behavior: is it because they’re incessant, is it because this country loves music, or is it simply because they make products easier to recall? Head over to Syncrat for an article entitled “Psychological Marketing with Music,” which suggests some theories behind the power of the jingle. And, if you can spare a minute, try to say this five times in a row:

Advertisements

Leave a Comment »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

    About the Program

    Established in 2009 at USC, the Master's of Science in Human Behavior is designed to equip students with knowledge of consumer psychology, social media and market analysis skills. This is our blog. Subscribe

    Enter your email for recent posts.

    Join 6 other followers

    Categories

    MHB Archives

%d bloggers like this: