MHB WEEKLY: By the students, for the world

Speaker Series: Rebecca Mikkelsen | October 3, 2010

Each Friday, the MHB program hosts an industry pro with insight into career opportunities, marketplace trends and new ideas who engages students for two hours of class time. On September 3, 2010, the speaker series featured Ms. Rebecca Mikkelsen, currently an account executive at Expansion Plus, a leading internet marketing firm based in Pasadena, California.

Ms. Mikkelsen, also a member of the International Association of Business Communicators (IABC), presented an insightful analysis of the changing world of social media, specifically with regards to applying successful marketing strategies online. She emphasized the importance of a multi-faceted approach to social media that relies on consumer engagement to amplify marketing messages. With regards to popular media websites such as Facebook and Twitter, this requires adding a dimension of personality in advertisements that enables the targeted consumer to become an active “fan” and a profitable customer of the brand. Ms. Mikkelson especially noted that rapid-changing social media platforms also require additional considerations for the marketer, specifically involving increased credibility, accountability, and cleverness in an all-access 24/7 online world. Ms. Mikkelson’s experience and insight provided the class with an encompassing examination of the roles of both the marketer and consumer in social media.

Continue reading to access Ms. Mikkelson’s contact information.

You can find Ms. Mikkelsen on LinkedIn, you can read her tweets on Twitter and you can also access her Facebook page. Here at MHB, we love working professionals who are embracing the social media revolution.


Posted in Speaker Series

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    Established in 2009 at USC, the Master's of Science in Human Behavior is designed to equip students with knowledge of consumer psychology, social media and market analysis skills. This is our blog. Subscribe

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