The MHB Blog has moved!
Our new address is: http://dornsife.usc.edu/mhb-blog/
See you there!
Also Like us on Facebook: http://www.facebook.com/masters.in.human.behavior
Each Friday, the MHB program hosts an industry pro with insight into career opportunities, marketplace trends and new ideas who engages students for two hours of class time. On April 8th, 2011, the speaker series featured Mr. Brian Kushnir, the executive vice president and managing director of Added Value, a market research firm located in Los Angeles.
Mr. Kushnir provided an expansive and penetratingly informative view of market research, which he has been involved in professionally since graduating from the University of California in San Diego. His previous positions in the industry have included research management at Infoplan, strategy at McCann-Erickson Japan, consumer research at Gateway Japan and directive planning at BBDO Japan. He has lived and worked in Tokyo, so his expertise spans diverse consumer segments as well as cultural populations — a continuing influence on his job at Added Value, which has branched into international territories including Asia following its domestic success.
Mr. Kushnir examined the Added Value approach to market research, which goes beyond simple statistical analysis by providing consultative suggestions to its clients. Its ideas have inspired campaigns for Audi, Yamaha, Advil, Virgin and Levi’s, and it maintains a socially-active and environmentally-friendly workplace both here and abroad. He navigated the evolution from entry-level employment to management within the market research industry, which provided students with a model for future planning and relative expectations. Ultimately, Mr. Kushnir showed how personal pursuits — like his own passions for international relations and the Japanese language — can be effectively incorporated into a full-time career.
Continue reading for more on Mr. Kushnir, as well as his social media profile.
Each Friday, the MHB program hosts an industry pro with insight into career opportunities, marketplace trends and new ideas who engages students for two hours of class time. On April 1st, 2011, the speaker series featured Mr. Brad Chase, a partner at Capitol Media Partners, a strategic communications consultancy located in Los Angeles.
Mr. Chase, an expert in even the most disastrous PR situations, shared his insights on crisis communications and his experience in reputation management. He provided a comprehensive overview of his work, starting with the nature of communication and all of the different components that go into the process of communicative flow. He discussed the differences and the similarities between proactive and reactive communication, and he described the art of reputation management and how all companies and organizations need to learn how to navigate this difficult process.
Mr. Chase also effectively applied the theories from his presentation to real life situations. He lead the MHB class in a discussion of two major collegiate PR crises — the anti-Asian rant at UCLA and the student sex scandal at USC — and thereby demonstrated how reputation management is being used in current media events. Overall, Mr. Chase stimulated an interactive discussion from which students learned firsthand how communication is important in the real world.
Continue reading for more on Mr. Chase and his work.
Each Friday, the MHB program hosts an industry pro with insight into career opportunities, marketplace trends and new ideas who engages students for two hours of class time. On March 25, 2011, the speaker series featured Ms. Karina Sterman, a partner at Los Angeles law firm Ervin Cohen & Jessup with expertise in litigation and employment law.
Ms. Sterman provided students with insight into the world of employment law. In discussing her field of work, she emphasized and re-emphasized the importance of integrity. She provided thorough descriptions of several litigation cases she had dealt with in the past and showed the steps that she would typically take in each of those situations. Contrary to popular belief, she explained, the outcome of the case is not what ultimately matters for the employer — it is the integrity of the employer’s response to the case. Another piece of advice Ms. Sterman provided was that an employer or an HR representative should never assume that one person is guilty and one person is innocent. This was supported with several cases she had worked on in the past, where the initial self-proclaimed “victim” turned out to be the “villain” in the end.
Overall, Ms. Sterman provided an engaging examination of how business litigation and employment law can affect us in the professional world — whether from the employee or employer standpoint. For those interested in human resources, she presented a much-appreciated “heads up” in terms of what to expect in the years to come. In general, she taught a crucial lesson about the importance of compliance and thorough follow-through, regardless of the task at hand.
Continue reading for more on Ms. Sterman and her work at Ervin Cohen & Jessup.