Each Friday, the MHB program hosts an industry pro with insight into career opportunities, marketplace trends and new ideas who engages students for two hours of class time. On April 1st, 2011, the speaker series featured Mr. Brad Chase, a partner at Capitol Media Partners, a strategic communications consultancy located in Los Angeles.
Mr. Chase, an expert in even the most disastrous PR situations, shared his insights on crisis communications and his experience in reputation management. He provided a comprehensive overview of his work, starting with the nature of communication and all of the different components that go into the process of communicative flow. He discussed the differences and the similarities between proactive and reactive communication, and he described the art of reputation management and how all companies and organizations need to learn how to navigate this difficult process.
Mr. Chase also effectively applied the theories from his presentation to real life situations. He lead the MHB class in a discussion of two major collegiate PR crises — the anti-Asian rant at UCLA and the student sex scandal at USC — and thereby demonstrated how reputation management is being used in current media events. Overall, Mr. Chase stimulated an interactive discussion from which students learned firsthand how communication is important in the real world.
Continue reading for more on Mr. Chase and his work.
You can find Mr. Chase’s company profile here, which examines his ten-year PR history working for such companies as Walmart, Hilton and DaVita. You can find him on LinkedIn here, and his Twitter account can be found here.